The Kenzo film released in conjunction with the company's Spring 2018 campaign explores the relationship between the artist and the muse with monochromatic light design and a melancholic setting. Naturally, the colorful nuances of the new collection are retained and featured throughout the video.
The Kenzo film is directed by Ana Lily Amirpour and follows a photographer as he captures his two inspirations—actress Jessica Henwick and model Kiko Mizuhara—on film. What makes it a standout fashion campaign is that the fashion house not only promotes its new spring collection, but also debuts its first original song, "Yo! My Saint!" a dreamy melodic masterpiece, sung and performed by Karen O with featuring vocals by Michael Kiwanuka.
Cinematic Fashion Campaigns
The Spring 2018 Kenzo Film Shows the Artist and His Muse
Trend Themes
1. Fashion Film - Opportunity for fashion brands to create cinematic campaigns that explore themes beyond showcasing their products.
2. Original Music - Opportunity for fashion brands to create original songs that align with their brand values and elevate their campaigns to a new level of artistry.
3. Artist-muse Relationship - Opportunity for fashion campaigns to explore the creative relationship between the artist and muse, which can add depth and meaning to their brand messaging.
Industry Implications
1. Fashion - Opportunity for fashion brands to innovate their marketing campaigns beyond showcasing their products and create engaging cinematic experiences that tell a story.
2. Music - Opportunity for musicians to collaborate with fashion brands to create original songs that align with the brand's image and messaging.
3. Film - Opportunity for filmmakers to work with fashion brands to create high-end fashion films that explore themes beyond showcasing products.