American actor Kellan Lutz fronts GQ Germany's latest cover story. The movie star is captured by photographer Bruno Staub's lens while posing at a luxe estate that features retro decor, a plant-adorned patio and even a personal basketball court.
Channeling a wealthy gentleman, Kellan Lutz dons a wardrobe of elegant suits, matched print separates and vibrant statement tops that are a fresh translation of retro menswear looks. Gq Germany's latest cover story features styling by Tobias Frericks who dresses his movie star muse in a wardrobe of designer pieces.
The fashions include looks from Emporio Armani, Polo Ralph Lauren and Tommy Hillfiger among other American and international names. Kellan is cool and composed in the dapper image series that revives vintage styling.
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Trend Themes
1. Retro Fashion - Opportunity for fashion retailers to offer modern twists on classic looks with brands like Emporio Armani and Polo Ralph Lauren.
2. Luxury Lifestyle - Opportunity for lifestyle brands to market to the wealthy with retro-inspired decor and personal sports facilities like a basketball court.
3. Celebrity Branding - Opportunity to capitalize on celebrity endorsements for fashion and lifestyle brands with the use of popular movie stars like Kellan Lutz.
Industry Implications
1. Fashion - Fashion brands can use retro-inspired looks from Kellan Lutz's GQ Germany photoshoot featuring brands like Emporio Armani and Polo Ralph Lauren.
2. Lifestyle - Lifestyle brands can market modern takes on retro-inspired decor and personal sports facilities for the wealthy like the ones featured in Kellan Lutz's GQ Germany editorial.
3. Entertainment - Opportunity for entertainment companies to utilize celebrity endorsements, such as Kellan Lutz's partnership with GQ Germany, for increased brand recognition and profitability.