A top priority for many consumers is to keep food fresh. The statistics in the United States alone are troubling—in the farm-to-fridge chain, an estimated amount of 52% of fresh fruit and vegetables go to waste. With an increasing population and growing food insecurity, bringing this number down is of the utmost importance. This does not only impact people but businesses and farms, as well, with losses of tens of billions of dollars.
Startup Stixfresh aims to address this with an innovative sticker that promises to keep food fresh for longer—50% longer, to be exact. The sticker that the brand has engineered creates a protective layer around fruit and vegetables. Its coating is created from beeswax. Stixfresh markets its solution as simple, effective, and safe.
Food Longevity Stickers
Startup Stixfresh Claims to Keep Food Fresh for 50% Longer
Trend Themes
1. Food Preservation Technology - There is an opportunity to create new food preservation technologies or improve existing ones to reduce food waste and extend shelf life.
2. Eco-friendly Packaging - There is potential for packaging companies to innovate with sustainable materials to reduce waste and improve food longevity.
3. Smart Container Solutions - Developing smart containers with sensors that detect and adjust to the needs of perishable foods could be a game-changer for food preservation.
Industry Implications
1. Food Packaging Industry - Food packaging companies could explore the use of beeswax and similar materials to create eco-friendly packaging solutions that keep food fresh.
2. Smart Home Technology - Companies that specialize in smart home technology could develop containers with sensors that help the user keep track of the freshness of their food and prevent waste.
3. Food Manufacturing Industry - Food manufacturing companies could partner with Stixfresh or develop their own similar products to improve the shelf life of their products and reduce food waste.