Oh K's newest K-beauty skincare collection, the Jeju Edit, shines a spotlight on South Korea's Jeju Island, which is known as one of the world's least polluted areas. Additionally, the island off the coast of South Korea was formed by volcanic activity, meaning that it boasts incredibly mineral-rich soil and equally nutrient-dense plants and pure, high-quality botanicals. Some of the key ingredients that are featured in the collection's face, neck and hair masks include Japanese camellia, aloe leaf juice, prickly pear and other sought-after Korean skincare innovations.
While the Coconut Oil Hair Mask delivers an extra boost thanks to Jeju kiwi fruit extract, the Anti Jet Lag Sheet Mask helps to revive tired skin with a potent combination of hyaluronic acid, oats and tomato, plus aloe extract sourced from the island.
Island-Inspired Beauty Masks
Oh K!'s K-Beauty Skincare Range Sources Ingredients from Jeju island
Trend Themes
1. Jeju Island-sourced Ingredients - The trend of sourcing skincare ingredients from Jeju Island may lead to a disruptive innovation opportunity in the beauty and skincare industry.
2. K-beauty Skincare - The K-Beauty skincare trend is expected to grow exponentially in the beauty industry, as evidenced by the success of Oh K's Jeju Edit collection.
3. Plant-based Hair and Face Masks - The trend of using plant-based ingredients such as prickly pear and Japanese camellia in hair and face masks may lead to a disruptive innovation opportunity in the beauty and skincare industry.
Industry Implications
1. Beauty and Skincare - The Beauty and Skincare industry can benefit from sourcing ingredients from Jeju Island and incorporating it into their products.
2. Korean Skincare - The Korean Skincare industry is expected to see an increase in demand due to the popularity of K-Beauty products.
3. Plant-based Products - The trend of using plant-based ingredients may disrupt the beauty industry as consumers become more conscious of the ingredients in their skincare products.