Hostess is giving consumers a way to take their snack game to the next level with its new Kazbars.
Hostess' new Kazbars are essentially a cross between the brand's signature snack cakes and a classic candy bar. Each one features two layers of chocolate cake alongside layers of creme, candy crunch, and either caramel or chocolate fudge. To top it all off, each of the hybrid snack cakes is then finished with chocolaty coating and topped with a sweet drizzle. The idea is that with so many different flavors and textures layered on top of one another, you'll get a bit of everything in each bite.
Hostess' new Kazbars come in two varieties, Chocolate Caramel and Triple Chocolate, and are set to arrive at retailers nationwide starting mid-March.
Hybrid Snack Cake Desserts
Hostess' New Kazbars are a Cross Between a Candy Bar and a Snack Cake
Trend Themes
1. Hybrid Snack Food - Opportunity for companies to experiment with combining different types of snacks to create unique hybrid products.
2. Layered Desserts - Disruptive innovation opportunity to create layered desserts that offer a variety of flavors and textures in every bite.
3. Indulgent Candy Bars - Trend towards indulgent candy bars that offer more than just a traditional chocolate bar, which presents an opportunity for companies to create innovative candy bar products.
Industry Implications
1. Packaged Food - Opportunity for packaged food companies to expand and innovate their product lines with unique snack combinations like Hostess' Kazbars.
2. Confectionery - Opportunity for confectionery companies to create new and unique candy bar products that offer more than just traditional chocolate bars.
3. Bakery - Innovation opportunity for bakery companies to experiment with different layers and flavors in their desserts to create unique, indulgent products.