KAWS has journeyed off to the Fortnite universe for a new ‘KAWSPEELY’ outfit. The battle royale game offers consumers the opportunity to customize their character with various pop culture and music-based skins, and the new KAWS skin is sure to excite fans of the streetwear brand. The skin is a banana with the KAWS ‘X’ design as the eyes, arriving alongside a ‘KAWS COMPANION Back Bling in GREY DAYS,’ ‘NOIR NIGHTS and default Style,’ a ‘FAR FROM HOME Glider,’ ‘KAWS COMPANION,’ and a ‘RIPE ON TIME Wrap.’
Fortnite will also host a KAWS & Serpentine Hub that features the ‘KAWS NEW FICTION’ art exhibit that the brand recently unveiled in London. Players who wish to visit the Hub can input a special Island code in the game.
Streetwear Video Game Crossovers
KAWS Joins Fortnite with the New 'KAWSPEELY' Skin and Accessories
Trend Themes
1. Video Game-streetwear Crossovers - The growing interest in video game and streetwear collaborations creates a new market for products that appeal to both communities.
2. Customizable Pop Culture Skins - The popularity of pop culture skins in games like Fortnite presents opportunities for companies to create their own branded skins for promotional purposes.
3. Virtual Art Exhibits in Video Games - The creation of virtual art exhibits within video games offers a new way for artists and brands to showcase their work and reach new audiences.
Industry Implications
1. Gaming - The gaming industry can capitalize on the trend of streetwear collaborations by partnering with fashion brands to create new skins and in-game merchandise.
2. Fashion - Fashion brands can leverage the popularity of video games by creating their own customizable skins and partnering with game developers.
3. Art and Design - The use of virtual exhibits in video games opens up new possibilities for artists and designers to showcase their work and create unique interactive experiences.