Last month in New York, Microsoft unveiled their new Windows Phone 7 mobile device and to celebrate there will be a Katy Perry Windows Phone 7 concert.
The concert also features the popular band Maroon 5 who will perform in San Francisco and both concerts are free to the public. This awesome live marketing campaign will hopefully woo the young and fun music- fans as Microsoft tries to compete in the smartphone market. Nevertheless, how could you not love the free Katy Perry Windows Phone 7 concert?
Pop Star Smartphone Concerts
Katy Perry Windows Phone 7 Launch Puts on a Free Performance
Trend Themes
1. Free Concert Marketing - The trend of hosting free concerts as a marketing campaign to attract a specific target audience.
2. Celebrity Endorsements - The trend of partnering with popular celebrities to promote a product or brand.
3. Competition in Smartphone Market - The trend of intense competition among smartphone companies to gain market share.
Industry Implications
1. Mobile Devices - Disruptive innovation opportunities include leveraging celebrity endorsements and unique marketing strategies to stand out in the competitive smartphone market.
2. Music and Entertainment - Disruptive innovation opportunities include utilizing free concerts as promotional events for products or brands.
3. Marketing and Advertising - Disruptive innovation opportunities include exploring creative ways to collaborate with celebrities and leverage their influence for product promotion.