The Kate’s Real Food Bars are a flavorful yet functional lineup of snacks from the brand that will provide active individuals with a way to stay fueled when partaking in their favorite activities. The bars are crafted with a nutritious blend of whole foods including oats, crispy brown rice, fruit and nut butters. The bars maintain a soy-free, gluten-free and GMO-free recipe.
The Kate’s Real Food Bars come in packs of 12 and are focused on offering an alternative to the many nutrition bars presently on the market that maintain an unappealing flavor profile that's either too bland or too sweet. The bars speak to the increased demand for all-natural snacks as consumers seek to enjoy real foods in convenient formats.
Functional Flavorful Snack Bars
Kate’s Real Food Bars Boast a Blend of Complex Carbohydrates
Trend Themes
1. Functional Snacks - Opportunity to create snacks that offer nutrition and a purpose for active individuals.
2. Natural Flavors - Opportunity to appeal to the growing trend towards all-natural snacks in convenient formats.
3. Complex Carbohydrates - Opportunity to market products that use nutrient-dense ingredients such as oats, crispy brown rice, fruit and nut butters.
Industry Implications
1. Snack Food - Opportunity to innovate on the traditional nutrition bar with a focus on natural, functional ingredients.
2. Health and Wellness - Opportunity to introduce healthy alternatives to traditional snack foods in line with the trend towards natural and functional products.
3. Fitness - Opportunity to provide active individuals with products that support their health and fitness goals, while offering both flavor and nutrition.