Karuna Skin is an accessible line of skincare products that marries "the best practices of the East and the West" and leverages ingredients like black hoof mushroom, snow mushrooms and prickly pear cactus.
The whole Karuna Skin collection is based on the four principles of Ayurveda, Traditional Chinese Medicine, adaptogens, and clinical science. The brand's three collections are geared towards targeting different needs, and there are solutions grouped by the desired benefit: Maintain, Boost and Correct. As such, these collections make it easy to mix and match the problem-solving skincare solutions exactly where more balance, moisturization and brightening are needed.
The affordably priced collection ranges from $5 to $23 across its 11 SKUs, which can be found through Whole Foods Market.
Clean Balancing Skincare
Karuna Skin Fuses Eastern & Western Remedies
Trend Themes
1. East-west Skincare - The merging of Eastern and Western skincare practices provides an opportunity for disruptive innovation in product development.
2. Adaptogen-based Skincare - The use of adaptogens in skincare products presents an avenue for disruptive innovation in the beauty and wellness industries.
3. Problem-focused Skincare Collections - The development of skincare collections that target specific concerns provides an opportunity for disruptive innovation in product curation and packaging design.
Industry Implications
1. Beauty - The beauty industry can leverage the merging of Eastern and Western practices to develop new skincare products and treatments.
2. Wellness - The wellness industry can capitalize on the use of adaptogens in skincare products to develop innovative wellness offerings.
3. Retail - The retail industry can explore problem-focused skincare collections to create new in-store or online shopping experiences.