Karrimor Japan introduces its latest collection for the Summer 2019 season and it features inspiration drawn from Shoegazing, which also serves as the summer capsule's name. The range highlights functionality through modern cuts and designs, directionally styled by Yuta Yamada.
The seasonal designs feature classic tailored cuts informed with plaid trousers and blazers, which are also accompanied by pieces including the large raincoat and water resistant jackets. The color palette features hues of beige, navy blue, yellow, orange, and green. Some of the standout pieces include the bright yellow poncho that is detailed with zippers and drawstrings for adjustment along with black buttons as a touch of tonal contrast. The range also features a suitcase, crewnecks, striped tops, pants, and backpacks.
Shoegaze-Influenced Summer Fashion
Karrimor Japan Boasts Contrasting Tailoring for SS19
Trend Themes
1. Shoegaze-influenced Fashion - Opportunity for fashion brands to incorporate the softness, layering, and muted color palettes of shoegaze into their designs.
2. Functionality in Tailored Cuts - Opportunity for brands to incorporate functionality in classic tailored cuts and designs, such as water-resistant jackets and drawstring details.
3. Modern Plaid - Opportunity for brands to incorporate plaid patterns in a modern way, as seen in Karrimor Japan's SS19 collection.
Industry Implications
1. Fashion - Fashion brands can take inspiration from Karrimor Japan's shoegaze-inspired collection to incorporate unique details and color palettes into their designs.
2. Outdoor Apparel - Opportunity for outdoor apparel brands to incorporate functionality in tailored cuts and water-resistant materials for stylish yet practical clothing.
3. Luggage and Accessories - Brands in the luggage and accessories industry can take inspiration from Karrimor Japan's collection to create functional, stylish pieces such as backpacks and suitcases.