Karl Lagerfeld and art director Olivier Zahm present a provocative editorial in the new issue of Purple Magazine. The idea is to pay homage to the iconic Helmut Newton woman, but the catch is that male model Baptiste Giabiconi plays the role of the female.
Photographer Helmut Newton is famous for his striking portraits of Amazonian looking naked female, and Baptiste gives it his best shot while he wears a pair of stiletto heels.
Implications - Androgynous models and designs in fashion are becoming increasingly more popular, with supermodels and musicians paying tribute to the opposite sex in various publications. The phenomenon, though widely accepted, is still controversial and attracts audiences because of the mystery and allure surrounding it. Businesses and artists can use androgynous fashion and advertising to appeal to a wide demographic, as it attracts all genders and shows that company is progressive.
Tribute Cross-Dressing
Karl Lagerfeld ReCreates Helmut Newton Woman with Male Model
Trend Themes
1. Androgynous Fashion - Increasing popularity of androgynous models and designs in fashion creates opportunities for businesses to appeal to a wider demographic.
2. Gender-bending Advertising - Use of gender-bending advertising can attract audiences by creating mystery and allure around the product or service.
3. Provocative Editorial Content - Creation of provocative editorial content can draw attention to a brand or publication through controversy and artistry.
Industry Implications
1. Fashion - The fashion industry can use androgynous designs and models to appeal to a wide demographic and to stay progressive in the industry.
2. Advertising - The advertising industry can utilize gender-bending themes to create attention-grabbing campaigns that leave a lasting impression on viewers.
3. Publishing - The publishing industry can create provocative editorials that draw attention to their publications through controversy and artistry.