Grippingly gorgeous, the Karen Elson August 2011 W tells a tale of young professionalism and the emerging career woman. Appropriately entitled 'Sharp Suiters,' the shoot features Elson in a series of pencil skirts, suits and outfits fit for the fabulous fashionista. Achieving professional-chic is no easy feat, and stylist Edward Enniful shows women just how to bring elegant and sexy to a head in the workplace. Photographer Emma Summerton brings each of the outfits to life in this incredibly captivating story which features a fiery Elson moving through the motions of a tired work day. Featuring gorgeous looks from Louis Vuitton, the shoot is empowering and full of passion and style.
Implications - The idea of women as powerful professionals in the workplace is still considered a recent phenomenon, despite its rising regularity. In the true form of 'art imitating life,' photo shoots that are inspired by the empowerment of women, and showcase the achievable balance for women between sensuality and professionalism are appealing to the new wave of consumers.
Worn-Down Women's Shoots
The Karen Elson August 2011 W Magazine Editorial Tells a Familiar Tale
Trend Themes
1. Empowered Women in the Workplace - Creating photo shoots that celebrate and empower women in professional settings, showcasing the achievable balance between sensuality and professionalism.
2. Fashionable Professional Wear - Highlighting stylish and elegant outfits suitable for the workplace, providing inspiration for women to express their personal style while maintaining a professional image.
3. Artistic Representation of Career Women - Utilizing photography and styling to capture the essence of young professionalism and the emerging career woman, inspiring and resonating with the new wave of consumers.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to design and promote professional attire that combines style, elegance, and empowerment for women in the workplace.
2. Photography Industry - Demand for photographers who can create captivating and empowering photo shoots that depict women as powerful professionals, capturing the attention of consumers.
3. Media and Advertising Industry - Opportunity for media and advertising companies to create campaigns that embrace the idea of empowered women in professional settings, resonating with the new wave of consumers.