The KARA 2018 desk calendar combines the convenience of traditional scheduling practices with modern design, offering consumers a stylish and simplified means of keeping track of one's year.
This calendar differs from others of its kind, as each month features an illustration depicting the artist's daily routine, as opposed to a glamorous editorial. The mundane scenes include a woman sitting in a tub, eating a pizza or taking a selfie. The adorable and humorous illustrations that mark each month challenge the traditional "pin-up" style calendars, which promote unrealistic body standards for women. This desk-friendly calendar aims to represent a more accurate rendering of a woman's daily routine, while offering the user a stylish organizational tool.
In addition, the 2018 variation of this calendar comes complete with a sticker set, to help users customize their scheduling.
Body Positive Desk Calendars
The KARA 2018 Calendar Challenges Traditional 'Pin-Up' Images
Trend Themes
1. Body Positive Calendars - Opportunity for creating calendars that challenge traditional beauty standards and promote body positivity.
2. Daily Routine Illustrations - Opportunity for incorporating mundane daily routines in calendar designs to provide a realistic depiction of life.
3. Customizable Calendars - Opportunity for offering sticker sets or other customization options to enhance the user experience.
Industry Implications
1. Stationery and Office Supplies - Opportunity for stationery companies to create body positive desk calendars and accessories.
2. Art and Design - Opportunity for artists and designers to create illustrations that represent realistic daily routines.
3. Personal Organizers - Opportunity for personal organizer companies to offer customizable calendars that cater to individual preferences.