Tokyo-based design agency Nosigner was awarded the 2009 Platinum Pentaward in Food for their packaging of Kanpyo Udon (a new type of Udon noodles). Kanpyo Udon noodles are wheat free as they are made from dried vegetable marrow and not from wheat flour.
The non-traditional packaging design for Kanpyo Udon is based on a cartoon icon that was inspired on the amusing combination of a pumpkin and fresh noodles. The style evokes a non-industrial product and is quirky and luxurious, yet affordable.
Noodles for Non-Wheateaters
Award-winning Kampyo Udon is Cute and Tummy Conscious
Trend Themes
1. Wheat-free Noodles - Opportunities in creating wheat-free noodle options for non-wheateaters.
2. Alternative Ingredient Packaging - Innovative packaging designs based on alternative ingredients like dried vegetable marrow for non-traditional foods.
3. Playful Packaging - Increasing demand for fun, quirky and affordable food packaging designs.
Industry Implications
1. Food Manufacturing - Innovations in using alternative ingredients for mainstream food products
2. Design and Marketing - Opportunities in designing and marketing playful and quirky packaging for consumer products
3. Health and Wellness - Creating products for health-conscious consumers with dietary restrictions.