Designed by Ginungagap, a Norwegian design firm, the Kalorier bag is was created to hold caramels for the Åkra Sports Club Handball Team at its candy-selling fundraiser.
The bags were styled with a personal touch in mind. Ginungagap's design seal included an image of the seller's face, creating a unique design aspect that would connect with the buyer, as the sticker would implement the idea that the product is high quality. Ginungagap designed the Kalorier bag in hopes to keep packaging costs at a minimum, allowing the maximum amount of proceeds from each product sold.
The brown bag is extremely cute and will definitely suit its purpose in promoting a personalized and interesting product.
Brown-Bagged Branding
The Kalorier Bag is Simple and Effective
Trend Themes
1. Personalized Packaging - Designing packaging with personalized touches can create a unique and memorable connection with customers.
2. Cost-effective Design - Emphasizing minimal packaging costs can maximize profits and support fundraising efforts.
3. Emotional Branding - Incorporating emotions and personal images into packaging design can help evoke a sense of quality and attract buyers.
Industry Implications
1. Food Packaging - Food brands can leverage personalized packaging to differentiate their products and enhance the customer experience.
2. Fundraising - Fundraisers can benefit from cost-effective packaging designs that maximize the proceeds from each product sold.
3. Sports Merchandise - Sports teams and clubs can utilize emotional branding in packaging to create a stronger connection with fans and supporters.