KAIGO—a personalized meal delivery service—recently secured $3 million in seed funding from prominent organizations including Micromanagement Ventures and Mike Lee (the founder of the app MyFitnessPal). The health-focused service uses a food-as-medicine approach that offers health-optimized meals from local restaurants directly to individuals.
To begin using KAIGO, consumers must complete an online assessment indicating their health priorities, such as improved sleep, weight management, or increased energy. Afterward, a medical partner of the brand will contact the user within 24 hours for a deeper, more personal dive into the individual's goal. Lastly, KAIGO will work with a partner dietician to create a personalized health plan which can then be implemented with meal deliveries from local chefs and restaurant partners.
The cost of the KAIGO service is a one-time $299 fee (to cover personal assessments), a monthly fee of $249 to have the meals planned, prepared, and delivered as well as the costs of the meals themselves.
Food-as-Medicine Delivery Services
KAIGO is a Health-Focused Personalized Meal Delivery Service
Trend Themes
1. Personalized Meal Delivery - Disruptive innovation opportunity: Develop a personalized meal delivery service that incorporates health-optimized meals based on individual goals and preferences.
2. Food-as-medicine - Disruptive innovation opportunity: Create a food-as-medicine approach to meal delivery that focuses on providing health-optimized meals from local restaurants.
3. Health Assessment Services - Disruptive innovation opportunity: Offer online health assessments paired with personalized meal planning to provide tailored health plans for individuals.
Industry Implications
1. Meal Delivery Services - Disruptive innovation opportunity: Implement a health-focused approach to meal delivery by partnering with local chefs and restaurants to offer health-optimized meals.
2. Digital Health - Disruptive innovation opportunity: Combine online health assessments with personalized meal planning to create a comprehensive digital health service.
3. Wellness and Nutrition - Disruptive innovation opportunity: Integrate personalized meal delivery services with wellness and nutrition programs for a holistic approach to health management.