If you don't already know who Kaia Gerber is, she's the 10-year-old star of the new Young Versace ad that has gotten people talking. They're talking because this isn't just any beautiful pre-teen -- this is the daughter of supermodel Cindy Crawford.
Kaia Gerber, whose natural elegance and grace (she is Cindy Crawford's child, after all) belies her age, was chosen to be the first face of the Young Versace line, a collection of designer garb targeted at kids between the ages of 0 and 12. As HollywoodLife points out, Gerber being the new face of the campaign doesn't come as much of a shock since Cindy Crawford herself was one of Gianni Versace's muses.
The Young Versace ad with Kaia Gerber was photographed by Mert Alas and Marcus Piggot, and it features a cute and edgy outfit that is undeniably Versace: a leather jacket, chic gladiator sandals and a black skirt with Versace's signature geometric pattern.
Supermodel Spawn Campaigns
Cindy Crawford's Daughter Kaia Gerber in Young Versace Ads
Trend Themes
1. Child Celebrity Endorsements - Brands will increasingly use children of famous celebrities to endorse their products as a way to generate buzz and drive sales.
2. Designer Clothing for Children - Designer fashion brands will create more clothing lines specifically for children in order to tap into the lucrative children's fashion market.
3. Social Media Influencer Children - Children of famous celebrities will increasingly become social media influencers, leveraging their parent's fame to build their own personal brands and lucrative partnerships.
Industry Implications
1. Fashion - Fashion brands will continue to explore new markets and product lines, such as children's fashion, to capture new customers and generate revenue.
2. Advertising - Brands will increasingly turn to unconventional and attention-grabbing advertising approaches, particularly through celebrity endorsements and highly visible brand ambassadors.
3. Social Media - As social media continues to grow and influence consumer behavior, brands will need to adapt their marketing strategies to effectively reach and engage with younger audiences.