For most of us, having a fresh pair of skivvies is only a wash, rinse and dry cycle away, but Justus Clothing sheds light on how this is not the reality for many.
Putting on a clean pair of underwear may not seem that special to most of us, but there are a number of people living without access to a clean pair of drawers, and Justus Clothing thinks that needs to change.
The clothing company is tapping into a unique and unexplored part of the popular 1-4-1 movement, by donating one pair of underwear to a homeless shelter for every item bought on their website.
The clothing line works with organizations serving the homeless, including recent partnerships with Faith Mission, Foundry, Stand Up For Kids Boston and Youth on Fire, to name a few.
The next time your mom reminds you to make sure you are wearing a clean pair of underwear, think about contributing to help someone who does not have that luxury with Justus Clothing.
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Charitable Skivvie Lines
Justus Clothing Expands Buy One Give One Movement by Donating Underwear
Trend Themes
1. Buy One Give One Movement - Expanding the buy one give one movement by donating underwear to homeless shelters.
2. Charitable Clothing Lines - Creating clothing lines that give back to those in need.
3. Partnerships with Nonprofit Organizations - Collaborating with organizations serving the homeless to make a meaningful impact.
Industry Implications
1. Fashion - Incorporating philanthropy into fashion brands through buy one give one models.
2. Nonprofit - Working with nonprofit organizations to address clothing needs for the homeless.
3. E-commerce - Leveraging online platforms and sales to support charitable initiatives in the clothing industry.