On November 3rd, Pornhub and creative agency Just for Fun will launch the 'Give a F**k, Get a F**k' campaign, which was devised to remind site visitors to get out and vote while they still can for the 2020 Presidential Election.
Staring at 10am ET, US visitors will receive a message that reminds them to exercise their civic duty via a large overlay page that will pop up as soon as they go on the site. Pornhub also unveiled a social media campaign as a part of its Election Day initiative, featuring brand ambassadors Domino Presley, Asa Akira, and Natassia Dreams.
Pornhub Vice President Corey Price spoke to the campaign, stating "Roughly 43 percent of eligible voters—equal to 100 million people—didn't vote in the 2016 U.S presidential election, according to turnout estimates from the U.S. Elections Project" and "We want to encourage people to do their civic duty this year by casting their ballot and having their voice heard."
Adult Content Election Campaigns
Pornhub and Just for Fun Joined to Encourage Voter Turnout
Trend Themes
1. Election Awareness Campaigns - Opportunity to leverage unconventional platforms and collaborations to promote voter turnout and civic engagement.
2. Social Media Activism - Potential for using social media platforms to raise awareness and encourage political participation among the younger generation.
3. Brand Ambassador Campaigns - Creating partnerships with influential personalities to advocate for social causes and drive engagement.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunity in developing interactive and attention-grabbing ad campaigns to promote civic engagement.
2. Adult Entertainment - Innovative approaches in the adult industry to raise awareness and drive social impact through unconventional campaigns.
3. Non-profit Organizations - Potential for collaborations between non-profit organizations and unconventional partners to elevate social causes and drive participation.