Asahi is making tea fans happy with the news that the brand is finally bringing its best-selling Juroku Cha tea to the U.S.
Juroku Cha, which literally translates into "16 tea," is a grain and botanical tea that's made from 16 ingredients, including corns, brown rice, pearl barley, habu tea leaves, barley, guava leaves, shiitake mushrooms, jujube, kelp, and more. Each of these ingredients is also "individually roasted to create an uplifting one of a kind taste." The drink is unsweetened and completely caffeeine-free, making it a great option for just about any time of day. In fact, Juroku Cha is already one of the best-selling teas in Japan.
Following its U.S. debut, Juroku Cha will be available online from Amazon or at some Asian grocery stores and specialty retailers.
Caffeine-Free Botanical Teas
Asahi is Finally Bringing Its Popular Juroku Cha Tea to the U.S.
Trend Themes
1. Botanical Tea Trend - As more consumers continue to shift towards healthier lifestyles, botanical teas offer an innovative opportunity for companies to expand their product lines.
2. Caffeine-free Trend - As consumers become more health-conscious, the demand for caffeine-free beverages is likely to grow, creating new opportunities for companies to innovate in this space.
3. Unique Ingredient Trend - Consumers are increasingly interested in trying unique and unconventional ingredients, presenting an opportunity for companies to innovate and create new flavor profiles.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to capitalize on the growing trend of botanical and caffeine-free drinks by offering a wider variety of unique options to consumers.
2. Specialty Foods Industry - As specialty food retailers carry Juroku Cha, the demand for unique and specialty products is likely to grow, creating opportunities for specialty food companies to innovate and expand their product lines.
3. Online Retail Industry - With Juroku Cha now available online from Amazon, companies in the online retail space have the opportunity to expand their customer base and offer unique products to a wider audience.