The Arby's Junior Meal Deal is being launched at participating locations in Canada to provide consumers with some of their favorite menu items, but in a decidedly smaller portion size.
The meal comes with a junior sandwich along with a small order of curly fries and a small drink to make it a great option for lunch or simply a more modest meal to enjoy anytime of day. This comes as a contrast to the usual trope of QSR brands prioritizing large serving sizes, which could be a hit amongst diners looking to not overindulge and still enjoy their favorite menu items this January.
The Arby's Junior Meal Deal is priced at $6.99 and is being offered for a limited time only.
Modest Portion QSR Meals
The Arby's Junior Meal Deal Offers Smaller Servings of Favorites
Trend Themes
1. Modest Portion Sizes - The Arby's Junior Meal Deal offers smaller servings of favorites, providing a more modest meal option for diners looking to not overindulge.
2. Health-conscious Dining - The Arby's Junior Meal Deal caters to consumers who prioritize smaller portion sizes and healthier eating habits.
3. Affordable Meal Options - The Arby's Junior Meal Deal priced at $6.99 provides an affordable dining option for customers looking for a budget-friendly meal.
Industry Implications
1. Fast Food - The Arby's Junior Meal Deal disrupts the fast food industry by providing smaller portion sizes to cater to health-conscious customers.
2. QSR (quick Service Restaurants) - The Arby's Junior Meal Deal offers a unique value proposition in the QSR industry by providing consumers with more modest serving sizes at an affordable price.
3. Food and Beverage - The Arby's Junior Meal Deal taps into changing consumer preferences in the food and beverage industry by offering smaller portion sizes and healthier options.