This year marks 25 years since the launch of the Jordan Jumpman Pro OG sneaker model and to celebrate the special milestone, the brand launches two new colorway palettes of the silhouette. This includes the Taxi colorway followed by the Cherry colorway palette.
Starting with the Taxi palette, the sneaker is made from white leather material as the base foundation and marked with black nubuck accents overlaying on top complete with mesh tongues to match. It is then accented by metallic gold details throughout the tongue, heel, eyelets, insoles, and ankle. The Cherry colorway has a similar base foundation before it is detailed with bright red details contrasting against the sock lining and black details to round it all out.
Anniversary-Honoring Basketball Shoes
The Jordan Jumpman Pro OG Gets Two New Colorway Palettes
Trend Themes
1. Anniversary Sneaker Releases - Brands can take advantage of special milestones by launching limited edition colorways to create buzz and entice collectors.
2. Nostalgic Design Revivals - Companies can capitalize on consumer nostalgia by bringing back classic designs with modern updates to attract a wider audience.
3. Metallic Accents - Brands can experiment with metallic details on classic designs to create a unique and luxurious look for their products.
Industry Implications
1. Fashion - Fashion companies can create limited edition releases of classic designs to celebrate milestones and attract collectors.
2. Footwear - Shoe companies can capitalize on consumer nostalgia by bringing back popular designs and colorways with modern updates to appeal to a wider audience.
3. Accessories - Accessory companies can incorporate metallic accents into their designs to create a unique and eye-catching look for their products.