The Julian Zigerli Fall/Winter 2012 pushes style boundaries with bold streetwear staples that dare to stand apart from the crowd. Models Raphael Hatt, Bjorn Meier and Felix Michel are captured in a dinosaur-clad museum backdrop in a portrait series by photographer Amanda Camenisch.
The boys are impeccably layered, sporting signature sweaters, knits and bold outerwear. From sleek basics to reptile-inspired statement pieces, this collection is the perfect marriage between fashion and function.
From warm layers to vibrant exotic prints, the Julian Zigerli Fall/Winter 2012 campaign presents durable streetwear pieces that are both sporty and eclectic. Bold shapes and cool cuts evoke a sense of attitude and flair, infusing youth and personality into classic menswear styles. A contemporary take on classic sportswear classics, this collection campaign successfully combines a streetwear edge with a sportswear comfort.
Museum Explorer Lookbooks
The Julian Zigerli Fall/Winter Collection Features Nomadic Styles
Trend Themes
1. Bold Streetwear Staples - Opportunity for disruptive innovation in the fashion industry to create unique and daring streetwear pieces that push style boundaries.
2. Reptile-inspired Statement Pieces - Opportunity for disruptive innovation in the fashion industry to incorporate exotic prints and bold shapes into clothing designs that evoke attitude and flair.
3. Contemporary Sportswear Classics - Opportunity for disruptive innovation in the fashion industry to create a fusion of streetwear edge and sportswear comfort in menswear styles.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry to create unique and daring streetwear pieces that push style boundaries.
2. Photography - Opportunity for disruptive innovation in the photography industry to explore creative backdrops, such as dinosaur-clad museums, in portrait series.
3. Menswear - Opportunity for disruptive innovation in the menswear industry to incorporate bold shapes and cool cuts that infuse youth and personality into classic styles.