The JULIAANDBEN Spring/Summer 2011 menswear collection features some very relaxed, yet, tailored fashions. The name of the collection is 'Absorbed Landscapes,' and the spread has a very futuristic feel to it.
The JULIAANDBEN Spring/Summer 2011 menswear collection is made up of low cut v-neck shirts, unstructured blazers and baggy pants. The cosmic looking pictorial shines a light on the model's face, allowing the audience to focus more on JULIAANDBEN's clothing.
Implications - Current media moguls are encouraging their followers to embrace their individuality by sporting bold fashions. These consumers seek items that are unique for their futuristic and atypical designs. Companies can appeal to young and fashionable demographics by manufacturing styles that are highly contemporary and reflect the fashions of popular celebrities.
Cosmic Menswear Lookbooks
The JULIAANDBEN Spring/Summer 2011 Collection is out of this World
Trend Themes
1. Futuristic Menswear Designs - Opportunity for fashion companies to create unique and atypical styles that appeal to young and fashionable demographics.
2. Relaxed Tailored Fashion - Opportunity for fashion companies to create comfortable yet stylish clothing for men.
3. Cosmic Lookbooks - Opportunity for fashion companies to incorporate futuristic and out of this world concepts into their marketing materials.
Industry Implications
1. Fashion Industry - A potential market for the creation and distribution of futuristic menswear designs.
2. Media Industry - A platform for industry moguls to promote the popularity and usage of bold, unique, and fashionable clothing.
3. Marketing Industry - An industry with opportunities for fashion companies to reach a wider audience by incorporating cosmic and futuristic concepts into their campaigns.