A mobile coffee truck parked in a lot in Bakersfield, California is serving creative coffee concoctions including its most popular 'Julep Latte.' The caffeinated beverage in question features creamy notes of espresso and milk which are surprisingly complemented by the dominantly sweet herbal notes of basil syrup and mint leaves. The latte is described as equal parts sweet and botanical, and comes in both iced and hot variations.
The Julep Latte is served by Morgan Burnard of Cloud 9 Coffee, a young entrepreneur who created a small business with the intention of combining the spirit and passion of Bakersfield, with the attitudes of a younger, coffee-crazed demographic. Cloud 9 is described as being part of the third wave coffee house movement, which privileges customization and individuality.
Botanical Coffee Confections
This Mobile Truck Serves Julep Lattes and Original Coffee Blends
Trend Themes
1. Herbal-infused Coffee - Disruptive innovation opportunities lie in creating unique coffee blends that incorporate herbal flavors, appealing to consumers looking for unconventional coffee experiences.
2. Mobile Coffee Trucks - The rise of mobile coffee trucks presents a disruptive innovation opportunity for entrepreneurs to serve creative coffee concoctions and reach a broader customer base by being mobile and flexible.
3. Third Wave Coffee Movement - Focusing on customization and individuality, the third wave coffee movement offers disruptive innovation opportunities to coffee entrepreneurs who prioritize quality, sustainability, and catering to specific customer preferences.
Industry Implications
1. Coffee - By incorporating unique herbal flavors and offering custom blends, coffee shops can disrupt the industry and stand out by appealing to customers looking for innovative coffee experiences.
2. Food Truck - The food truck industry can benefit from embracing the mobile coffee trend, disrupting traditional brick-and-mortar coffee shops by offering convenience and unique coffee concoctions on the go.
3. Hospitality - Hotels, restaurants, and cafes can tap into the third wave coffee movement, providing disruptive innovation opportunities to cater to customers who seek personalized and high-quality coffee experiences.