The Lancôme Juicy Tubes Original Lip Gloss was originally launched in 2000 and the brand recently announced it is bringing the discontinued product back. Since the Y2K trend is now a growing focus for beauty companies, the launch will appeal to Gen Z and Millennial consumers who have a social and emotional connection to the product.
The Lancôme Juicy Tubes Original Lip Glosses are available in 10 nostalgic shades including Dreamiscle, Marshmallow Electro, Framboise Lollipop, and Spring Fling – to name a few. The high-shine, moisturizing lip gloss boast delicious scents and will help lips look visibly plumped while feeling soft.
These iconic lip glosses from Lancôme are now available to purchase online and in select retailers for $25 CAD. d d d d d d dd d
Y2K Cosmetic Relaunches
Lancôme is Relaunching Its Iconic Juicy Tubes Original Lip Gloss
Trend Themes
1. Y2K Beauty Revival - The revival of iconic beauty products from the early 2000s presents an opportunity for brands to capitalize on nostalgia and appeal to younger generations.
2. Emotional Branding - The emotional connection that Gen Z and Millennial consumers have with nostalgic products creates opportunities for brands to use emotional branding to create a loyal customer base.
3. Nostalgia Marketing - Leveraging nostalgia through marketing campaigns and product launches can attract consumers who are looking to relive the past or experience a sense of familiarity.
Industry Implications
1. Beauty - The beauty industry can take advantage of the Y2K trend by reintroducing popular products from the early 2000s and using nostalgia to market to younger consumers.
2. Fashion - Fashion brands can follow the Y2K trend by incorporating nostalgic styles and trends from the early 2000s into their designs.
3. Entertainment - The resurgence of Y2K trends in popular media presents an opportunity for entertainment brands to capitalize on nostalgia and attract younger audiences.