Based in Chicago, Owen + Alchemy is a stylish juice apothecary that boasts ultramodern occult-inspired branding created by graphic designer Jack Muldowney and firm Potluck Creative. Using a system of symbols to denote certain ingredients, the clinical Owen + Alchemy packaging is so articulate that one can only imagine the flavors contained in the juices are equally as poignant. The Owen + Alchemy line includes nut milks, plant-based juices, custom herbal blends and a well-rounded food menu of bowls and salads.
Employing a black and gold palette, this juice apothecary is able to create a recognizable brand from its understated packaging that speaks to the all-natural, small-batch methods used in production. The Owen + Alchemy juice apothecary is able to establish a unique identity in an over-saturated cold-pressed juice market through its unique approach to design.
Occult-Inspired Juice Branding
This Juice Apothecary Boasts a Chic Understated Visual Brand
Trend Themes
1. Occult-inspired Branding - Brands can leverage the use of symbols and visual storytelling to create unique identities that stand out in crowded markets.
2. Understated Packaging Design - Simple packaging that conveys the all-natural and small-batch methods used in production can create a recognizable brand.
3. Nut Milk and Custom Herbal Blends - Plant-based nut milks and custom herbal blends are innovative trends in the juice and wellness industry that cater to specific dietary requirements.
Industry Implications
1. Cold-pressed Juice Market - The use of unique and visually appealing branding and packaging can set a juice brand apart in the highly competitive cold-pressed juice market.
2. Graphic Design and Branding - Entrepreneurs and designers have an opportunity to create unique brand identities by incorporating storytelling and symbols into the visual design.
3. Wellness and Healthy Eating Industry - The trend towards plant-based and customizable beverages and meals presents a disruptive opportunity for businesses in the wellness and healthy eating industry.