Coffee houses and social media go hand-in-hand and China's .jpg cafe is taking this concept one step further through creating an interior that's ideal for a photo sharing generation.
The cafe's interior was constructed by 'infinity nide' with the intention to give guests of the space a break from the sensory overload of the bustling city scape. To achieve this, the design team created what appears to be a net-like black abyss that serves as a backdrop for the interior's single counter. The design team intentionally eliminated tables and chairs from this cafe's interior so that it could serve as temporary escape for commuters that fosters a friendlier relationship between the consumer and the barista.
Social Media-Friendly Coffee Houses
.Jpg Cafe Offers an Escape from the Bustling City
Trend Themes
1. Social Media-friendly Spaces - Creating interiors specifically designed for photo sharing and social media engagement can drive engagement and increase customer loyalty.
2. Minimalist Design - Eliminating furniture and creating a simplified interior design can provide an immersive and calming atmosphere, helping customers escape from the hustle and bustle of busy urban environments.
3. Focus on Customer Interaction - Designing interiors that foster a more social and personalized relationship between customers and baristas can create a more welcoming and enjoyable experience for coffee drinkers.
Industry Implications
1. Hospitality - Hotels and restaurants can create Instagrammable spaces to attract social media users and increase brand awareness.
2. Retail - Clothing and fashion brands can create minimalist interiors for pop-up shops and showrooms to create a more immersive and engaging shopping experience.
3. Coffee - Coffee shops and cafes can focus on customer interaction and personalized service to differentiate themselves from competitors and attract loyal customers.