‘Joy Sessions’ by photographer Sarah Beth captures the final moments between elderly or ill pets and their loving owners.
As many of us are aware, pets act as our playmates, companions, pals and confidantes throughout life. Armed with their comforting cuddles and unconditional love, it seems like we can tackle any hurdle. When it comes time to say goodbye to our cherished comrades, many owners would appreciate a memento or keepsake, which is where Sarah Beth comes in.
Sarah Beth explains the process, saying: "I enjoy capturing closeness, physical interactions between the owners and the animals… It’s wonderful when the pets are still looking and feeling good, but I’ve had quite a few where we can’t do anything more than lay on the bed, so we get what we can, and try to give the owners the best possible memories of the shoot."
Sentimental Pet Send-Offs
Joy Sessions by Sarah Beth Documents the Human-Pet Bond
Trend Themes
1. Pet Loss Services - There is an opportunity for businesses to offer specialized services, such as pet loss photography or memorial products, to help pet owners cope with the loss of their beloved companions.
2. Emotional Wellness Support - The rise in popularity of these sentimental pet send-offs highlights the importance of emotional wellness support for individuals dealing with pet loss or grief, creating opportunities for businesses including therapy practices and counseling services.
3. Human-animal Bonding - The trend towards capturing and memorializing the bond between humans and pets emphasizes the strong emotional connection between the two and the opportunity for industries such as pet care and hospitality to cater to this aspect of the market.
Industry Implications
1. Pet Care - Companies in the pet care industry could consider expanding their services to include pet loss support services, such as grief counseling for pet owners.
2. Photography - Photographers could consider expanding their services to offer specialized pet photography sessions, specifically designed to capture the final moments between elderly or ill pets and their owners.
3. Hospitality - Hotels and resorts that cater to pet owners could consider offering pet loss support services, such as memorial services or grief counseling, as an added value for their guests and to strengthen their relationships with this particular market segment.