Breville introduced its category-disrupting Joule Sous Vide in 2015 and in 2023 it is introducing the next generation of sous vide cooking devices with the Joule Turbo Sous Vide. With proprietary algorithms, consumer feedback and rigorous testing, this new immersion circulator boasts the ability "to get perfectly done foods in half the time of traditional sous vide cooking."
Consumer interest in sous vide cooking and modern appliances that simplify the cooking process is increasing due to the desire for convenience and restaurant-quality meals at home. The precision cooking method of sous vide, coupled with the ease of use of modern appliances like immersion circulators and multi-cookers, is appealing to those who want to achieve perfectly cooked meals with minimal effort and time saved.
Time-Saving Immersion Circulators
The Joule Turbo Sous Vide Halves Regular Sous Vide Cook Times
Trend Themes
1. Faster Sous Vide Cooking - The Joule Turbo Sous Vide is addressing a consumer desire for faster and more efficient cooking methods.
2. Simplification of Cooking Appliances - Consumer interest in modern appliances that simplify the cooking process is increasing, as seen with the Joule Turbo Sous Vide.
3. Rise of Precision Cooking - The popularity of sous vide cooking highlights a trend towards precision in home cooking.
Industry Implications
1. Kitchen Appliances - The sous vide immersion circulator market is an industry ripe for innovation and disruption with the introduction of new devices like the Joule Turbo Sous Vide.
2. Home Cooking - As consumer interest in achieving restaurant-quality meals at home continues to grow, there is a disruption opportunity in the home cooking industry for new and innovative cooking methods and appliances.
3. Food Service - The popularity of sous vide cooking has the potential to disrupt the food service industry by increasing demand for precision-cooked dishes and new cooking techniques.