If charged with the task of capturing something so elusive as perfume and not wanting to succumb to the usual, boring images associated with said product, perhaps you want to take a second and check out the Joshua Scott ‘Lola’ series.
Before you are actually the product shots for Marc Jacob’s latest scent, ‘Lola.’ Say what? Oh yes, the Joshua Scott ‘Lola’ series has attempted, quite creatively, to capture the intangible scent by exploring it out of its packaging confines. Check out the gallery to see Scott’s successful attempt.
Fragrant Confetti Photography
The Joshua Scott Lola Series Captures Intangible Scents
Trend Themes
1. Fragrance Photography - Opportunity to capture intangible scents through innovative photography techniques.
2. Alternative Product Shots - Opportunity to explore creative ways of capturing products beyond standard packaging confines.
3. Sensory Marketing - Using sensory experiences to advertise and market products effectively.
Industry Implications
1. Perfume - Innovative photography techniques to capture the essence of perfume and market it creatively.
2. Cosmetics - Opportunity to explore unique ways of capturing cosmetic products in photos and advertising through sensory marketing.
3. Fashion - Using sensory marketing to market clothing and accessories effectively by focusing on the specific sensory experience of the product.