Joshua Pekter is a 32-year-old graffiti writer turned illustrator who began his art career after developing an interest in abstract and figurative painting while studying abroad in Florence, Italy.
One look through Joshua Pekter's portfolio makes it clear that despite his interest in figuration and abstract art, his work is still strongly influenced by his graff roots. Some highlights include an elegantly dressed woman with a paintbrush in hand creating an impressive diffusion of colors, or two (almost) identically dressed girls playing in a field of eye-catchingly bright spray paint.
Joshua Pekter's artwork has been exhibited around the world, including Los Angeles, San Francisco, and the United Kingdom. The Evergreen State College (Olympia, Washington) graduate currently resides in Los Angeles.
Implications - It was just a few years ago that street art and graffiti were one of the most unheralded subcultures in the art world. The last few years have seen a marked change in the way they are viewed, graffiti and street art is considered to be one of the most important art movements of the 21st century. Any company seeking to capitalize on the acceptance of this still developing genre would be wise to partner with a respected street artist to create some marketing. The ads would give the company immediate artistic credibility and help brand them as one unafraid of taking risks or being truly avant-garde.
Effervescent Duo Illustrations
Joshua Pekter Illustrates Colorful Graffiti Influenced Pieces
Trend Themes
1. Resurgence of Street Art - Opportunity for companies to collaborate with street artists for marketing campaigns to enhance artistic credibility and brand image.
2. Recognition of Graffiti as Art - Chance for businesses to embrace graffiti as a legitimate art form and incorporate it into their branding strategies for a cutting-edge and avant-garde image.
3. Growth of Abstract and Figurative Art - Potential for businesses to tap into the popularity of abstract and figurative art by featuring similar styles in their product designs or advertising campaigns.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity for agencies to collaborate with street artists and incorporate graffiti-influenced elements into their campaigns, attracting attention and establishing a unique brand identity.
2. Fashion and Apparel - Opportunity for fashion brands to partner with street artists to create unique clothing designs and accessories inspired by graffiti and street art, appealing to trendy and urban consumers.
3. Art Galleries and Exhibitions - Potential for galleries to showcase the works of graffiti artists and illustrators like Joshua Pekter, attracting a younger and diverse audience interested in the street art movement.