Diverging from the traditional picturesque illustrations of winter, the Joot Forgotten Language of the Cold series portrays a more sincere depiction.
In her images, Finnish artist Joot explains that she wants to show "the lost connection with nature" and our true selves that we once had. She incorporates images or animals such as bears and moose, but also spirit creatures such as dragons that emanate from a person's soul. She gives her characters various masks that represent how we often try to hide our true identity and purpose behind a false image.
The simple lines and dark colors of the Joot Forgotten Language of the Cold series imbues the images a gracefully resonant truth.
Spirit Animal Portraits
The Joot Forgotten Language Series Depicts the True Nature of Winter
Trend Themes
1. Lost Connection with Nature - There is an opportunity for businesses to develop products or services that help people reconnect with nature and their true selves.
2. Embracing True Identity - There is potential for businesses to create innovative solutions that encourage individuals to embrace their true identity and purpose.
3. Authenticity and Self-expression - Businesses can capitalize on the trend of embracing authenticity and self-expression by offering products or services that support individuals in expressing their true selves.
Industry Implications
1. Art and Illustration - The art and illustration industry can explore disruptive innovation opportunities to create unique and resonant depictions of nature and personal identity.
2. Wellness and Self-care - The wellness and self-care industry can develop offerings that facilitate a deeper connection with nature and help individuals uncover their authentic selves.
3. Personal Development and Coaching - The personal development and coaching industry can take advantage of the trend by providing services that support individuals in discovering and embracing their true identity.