The Jonny Wilkinson Fineside clothing collection is a fashion line created by Jonny Wilkinson, a star on the England national rugby team, and Mark Wilkinson, his older brother.
Presenting a line of men's casual streetwear, the Jonny Wilkinson Fineside collection includes soft cotton tees and polo shirts, waffle-weave sweatshirts and sporty waterproof outerwear. The simple and casual line, which also offers wearers extra functionality (such as special pockets for gadgets and tabs to organize earphones) ranges in price from about $38 USD for a T-shirt to $270 USD for a jacket.
Wilkinson, who has been known to be a perfectionist on the rugby field, has applied this mentality to the creation of his clothing. He says, "I want everything to be perfect. I see every design, every prototype."
More images and looks from the Jonny Wilkinson Fineside line can be found at the Fineside website.
Rugby Star Fashion Lines
Jonny Wilkinson Fineside Collection Offers Casual Streetwear for Men
Trend Themes
1. Men's Streetwear Fashion - An increasing trend in the fashion industry, particularly in the men's market, is the rise of streetwear clothing lines that offer casual and stylish options for everyday wear.
2. Functional Apparel - Apparel with additional functionality, such as special pockets for gadgets and tabs to organize accessories, is becoming popular as consumers seek products that cater to their practical needs.
3. Celebrity Collaborations - Collaborations between celebrities or athletes and fashion brands are a trend that allows for unique and curated collections that cater to the fan base and expand the brand's reach.
Industry Implications
1. Fashion - The fashion industry is constantly evolving, and these trends offer opportunities for brands to tap into the increasing demand for men's streetwear and functional apparel.
2. Sports Apparel - The sports apparel industry can benefit from partnerships with athletes to create clothing lines that cater to fans and provide stylish options for both athletic and everyday wear.
3. Retail - Retailers can capitalize on the trend of celebrity collaborations by offering exclusive lines that attract customers and differentiate themselves from competitors.