To bring a much-needed dose of holiday cheer to elderly residents of retirement homes and villages, easyJet launched the Jolly Trolly Christmas delivery service. The trolleys that are rolled down the aisles of airplanes are rarely seen anywhere other than airplanes but the brand is helping the spirit of the season to travel to elderly people this season.
As part of the service, all sorts of festive treats will be delivered to seniors, including everything from mince pies and mulled wine to hot chocolate, as well a songs through carolers.
Research shows that 1.4 million older people expect to feel lonely at Christmas and this heartfelt initiative promises to make the holidays more entertaining and less lonely.
Festive Senior Deliveries
easyJet's Jolly Trolley Helps the Spirit of the Season Travel to Seniors
Trend Themes
1. Senior Delivery Services - There is an opportunity to provide delivery services specifically for elderly customers, catering towards their unique needs and challenges, such as loneliness.
2. Airline Collaborations - There is an opportunity for airlines to collaborate with other industries, such as retirement homes or senior centers, to offer unique services and experiences to elderly customers.
3. Holiday Season Services - There is an opportunity for businesses to offer unique and festive services during the holiday season, especially those that cater towards customers who may feel lonely or isolated during this time.
Industry Implications
1. Senior Care - The senior care industry could offer festive delivery services during the holiday season to provide a much-needed dose of cheer for elderly customers.
2. Hospitality and Travel - The hospitality and travel industry could collaborate with retirement homes and senior centers to offer unique holiday experiences for the elderly, such as easyJet's Jolly Trolly service.
3. Retail and Delivery - The retail and delivery industry could develop services specifically catered towards elderly customers who may have unique needs and challenges, such as loneliness during the holiday season.