Johnnie Walker is passionate about its bottle designs, and to celebrate this year’s Chinese New Year, the brand has recruited Angel Chen from the Central Saint Martin College of Art for its whiskey label. Angel is one of the stars of the Netflix-backed design competition called Next in Fashion.
The design for the label features Angel Chen's vibrant, contemporary depiction of the rabbit, the zodiac sign for the period from 22 January to 9 February 2024. She has also designed previous Johnnie Walker label’s for the Lunar New Year John Walker & Sons XR 21 and John Walker & Sons King George V.
"There’s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolising how we need to keep moving forward, spreading goodness throughout the year to come," said Chen.
Lunar Celebration Whiskey Labels
Johnnie Walker Taps Angel Chen for its Chinese New Year Bottle
Trend Themes
1. Creative Collaborations with Artists for Branding - More brands will recruit artists to create unique and eye-catching designs for their products and packaging.
2. Lunar New Year-themed Products - Companies will release limited edition products to celebrate Lunar New Year, featuring themes and symbols such as the zodiac sign and traditional decorations
3. Incorporating Contemporary Art Into Traditional Products - More industries will incorporate contemporary art into traditionally designed products to attract modern consumers
Industry Implications
1. Alcohol Industry - Alcohol brands can partner with artists to create unique labels and packaging for special occasions such as holidays and celebrations.
2. Luxury Goods Industry - Luxury brands can tap into the cultural significance of Lunar New Year and create limited edition products to attract consumers.
3. Design Industry - Design companies can work with traditional industries to help them incorporate contemporary art and design into their products to keep up with modern trends.