Designing for Dior is not enough for John Galliano who recently signed a five-year licensing agreement with the Italian label, Diesel to design clothes aimed at boys and girls aged 4 to 14. The collection, which is still nameless, will be unveiled in January as part of the Fall/Winter 2008-09 collection. Renzo Rosso, head of Diesel, told WWD, "The premium world is generally booming, so it's no surprise that it also touches the kidswear business, a market which has been experiencing amazing growth year-on-year."
"Galliano likes to play and create fairy-tale worlds even for adults. Imagine what he can do for kids," he added. Other brand extensions are also in the making for Galliano next year, from fragrances to watches and swimwear.
Co-Branded Designs
John Galliano For Diesel Kids
Trend Themes
1. Co-branded Designs - Co-branding collaborations offer disruptive innovation opportunities for companies looking to tap into new markets and expand their customer base.
2. Designing for Kids - Designing clothes for children presents opportunities for disruptive innovation in the fashion industry, as it allows designers to explore new themes and create imaginative collections for a younger audience.
3. Premium Kidswear Market - The thriving premium kidswear market provides disruptive innovation opportunities for brands to cater to the increasing demand for high-quality and fashionable clothing for children.
Industry Implications
1. Fashion - The fashion industry can benefit from co-branded designs and tapping into the premium kidswear market to drive innovation and capture the attention of younger consumers.
2. Licensing - Licensing agreements between fashion designers and brands can lead to disruptive innovation opportunities by leveraging each other's expertise and expanding into new product categories.
3. Children's Products - The children's products industry, including clothing, fragrances, watches, and swimwear, offers opportunities for disruptive innovation through collaborations and creative designs that cater to the unique needs and preferences of children.