South Korean fashion label JOEGUSH introduces its latest subversive collection designed for the Spring/Summer 2022 season. It continues to build upon its ongoing "Rock’n'Roll Made in Atelier" tagline, which is a seasonal collection that is packed with bold punk themes.
It is accented with new and updated iterations of the streetwear silhouettes, which are led by the light mohair sweaters and the plaid sets made with a relaxed silhouette. It is quickly followed by outerwear, sweaters, bottoms, and tops that are marked with details that are inspired by BDSM. The rest of the capsule is complete with graphic-blazoned tees along with sparkling rhinestone designs. It's rounded out by accessories including hats that are made to match the aforementioned plaid sets.
Punk-Inspired Summer Streetwear
JOEGUSH Launches a Subversive Capsule for the SS22 Season
Trend Themes
1. Subversive Streetwear - Opportunity for fashion retailers to cater to the growing demand for subversive fashion and edgy streetwear.
2. Punk-inspired Silhouettes - Opportunity for emerging fashion designers to incorporate punk themes into contemporary silhouettes.
3. Bdsm-inspired Details - Opportunity for fashion brands to use BDSM designs in creating provocative fashion pieces.
Industry Implications
1. Fashion Industry - JOEGUSH collection highlights the potential for new fashion trends in the streetwear market.
2. Design Industry - Opportunity for designers to introduce cutting-edge punk designs into mainstream fashion.
3. Accessories Industry - Opportunity for accessory brands to create hats that match the plaid sets and graphic tees of the JOEGUSH collection.