Millennials may be known as the "jobless generation," but services like The Muse are emerging in order to showcase a range of jobs for Millennials.
The Muse's approach to sharing employment is designed to speak to this generation in a way that they understand most. In this case it's a highly visual and social language that tells the stories of how to get connected to big companies like Uber, Facebook, HBO and Gap. Since aesthetically pleasing design is important for The Muse's ability to appeal to a visual generation, it sends out professional photographers and videographers to capture pictures of each work environment that is listed on the site.
What really sets The Muse apart from the rest is the fact that it was created and run by women Kathryn Minshew and Alex Cavoulacos, and backed by three female venture capitalists.
Millennial Job Marketplaces
The Muse is a Site Dedicated to Sharing Jobs for Millennials
Trend Themes
1. Millennial Job Discovery - The emergence of job marketplaces catering to Millennials presents an opportunity to create innovative job discovery platforms that combine visual and social approaches to showcase job openings.
2. Female-led Venture Capitalism - The investment in and success of The Muse indicates a growing trend of female-led venture capitalism, highlighting the potential for disruptive innovation in this industry.
3. Visual and Social Job Sharing - The Muse's approach to sharing employment, designed to speak to Millennials in a highly visual and social language, may lead to disruptive innovation in job sharing platforms for other generations and industries.
Industry Implications
1. Employment/job Marketplaces - The emergence of job marketplaces such as The Muse highlights the potential for disruptive innovation in the employment industry through visual and social approaches to job sharing.
2. Venture Capital - The successful backing of female-led company The Muse highlights the potential for disruptive innovation in the venture capital industry, particularly with regards to supporting women-led startups.
3. Marketing and Advertising - The Muse's highly visual approach to job sharing may inspire disruptive innovation in advertising and marketing, particularly in reaching younger generations.