The jewelry collection titled Joanne by Pip Jolley is a tribute to women from the 1940s. The Great Depression was just tapering off, making way for World War II, so women had to find industrious ways to lead presentable lives. Pip Jolley was specifically inspired by her grandmother's trick of tanning "her legs with gravy browning and then draw[ing] a seam up the back of them to give the illusion of stockings."
The Joanne by Pip Jolley jewelry collection centers around hair curlers, which were very prevalent during that time period. By transforming them into silver and gold jewelry pieces, the designer describes them as a "series of medals honoring the time spent creating the perfect coiffeur." The result is a collection of accessories that is both funky and feminine.
Curler-Inspired Accessories
Joanne by Pip Jolley is a Tribute to the Women of the 1940s
Trend Themes
1. Vintage Hair Accessories - Creating new jewelry pieces inspired by hair curlers, opens up disruptive innovation opportunities in the accessories industry for reproducing classic styles with modern materials and techniques.
2. Retro Fashion - Designers can draw inspiration from past fashion trends like the 1940s, creating modern collections that pay homage to the past, targeting a market for people who love vintage fashion.
3. Sustainable Fashion - By creating accessories from quirky and recycled items like hair curlers, a trend for sustainable fashion can be tapped into, bringing disruptive innovation opportunities for designers who use unconventional materials in their collections.
Industry Implications
1. Jewelry - Designers in this industry can expand their product lines to include vintage and quirky pieces like hair curlers to tap into niche markets and foray into the world of sustainable fashion.
2. Fashion - In the fashion industry, designers can take inspiration from past fashion trends to create modern collections, giving tribute to the past and bringing sustainability to the forefront.
3. Beauty - The beauty industry can draw inspiration from vintage hairstyles to create new and exciting looks for modern fashion trends. Hair curlers can be incorporated into hairstyling tools for a unique and retro feel.