Jo Malone's beauty brand launched a brush-on fragrance applicator in 2017 and now the Jo Loves Fragrance Paintbrush has been updated with an eco-friendly, refillable design. The sustainable packaging update gives users the ability to purchase refill cartridges full of fragranced gel scents in varieties like No.42 The Flower Shop and Green Orange & Coriander. Once a customer has settled on a scent that they love, the brand makes it easy to purchase refill sets with multiples of that scent. Thanks to this system and the nature of the product, it's also possible to create richly layered personal fragrances.
The slim Fragrance Paintbrush designs also have been refreshed with a slimmer silver case that cuts down on packaging. The lightweight and portable perfumes make it easy to apply scent to precise points on the body.
Refillable Fragrance Brushes
Jo Loves' Fragrance Paintbrush Can Be Loaded with Different Scents
Trend Themes
1. Refillable Fragrance Brushes - A trend of eco-friendly and refillable fragrance brushes for consumers to create unique and layered personal fragrances.
2. Sustainable Fragrance Packaging - A trend of sustainable packaging for fragranced gel scents that allows for easy refill and multiple use.
3. Precise Fragrance Application - A trend of precise and portable fragrance applicators for on-the-go use.
Industry Implications
1. Beauty and Personal Care - Innovative product packaging and design disrupt the beauty and personal care industry through eco-friendly options and customizable fragrance solutions.
2. Eco-friendly Products - Fragrance brands that pursue eco-friendliness in their packaging and product design will disrupt the market and appeal to conscious consumers.
3. Luxury Perfume Brands - Perfume brands that offer personalized and on-the-go fragrance options can disrupt the luxury market by appealing to both sustainability and convenience.