The flesh-colored JLab Go Air Tones feature shades that were chosen by Orly Color Labs, a division of the Los Angeles-based nail care brand Orly. The affordably new earbuds are based on JLab’s Go Air Pop true wireless earbuds and they can be found in a variety of skin tone-inspired colors with warm, cool and neutral undertones.
The earbuds boast an IPX4 rating for water resistance, plus they are backed by a two-year warranty.
Knowing that there are more skin tones needed to represent a wider variety of users, JLab accepts requests for additional colors via its website. To determine if one of the shades is the right match for their skin tone, users can try them online via a virtual fitting room.
Flesh-Colored Earbud Collections
The JLab Go Air Tones Colors Were Chosen by Orly Color Labs
Trend Themes
1. Flesh-colored Earbuds - JLab and Orly Color Labs have created a new market for earbuds that cater to a wider range of skin tones creating a market segment for electronic products that were traditionally one size fits all.
2. Virtual Fitting Rooms for Electronics - The online test feature provides users with a more convenient way to try out a product before making a purchase, adding a new aspect to the customer experience and sales process.
3. Personalized Electronics - The option for users to request new color shades offers a potential pathway for manufacturers to create a more personalized product line that cater to their consumer's specific preferences.
Industry Implications
1. Consumer Electronics - This product represents an innovation in the consumer electronics market, providing a unique niche of earbuds catering to the widely seen mismatch between one size fits all earbuds and consumer skin tones.
2. Retail - Virtual fitting services add another dimension to the retail industry providing an alternative to physical stores alongside unprecedented access creating a wider market.
3. Beauty - Partnering with Orly, JLab enters a new segment that has traditionally been hard to reconcile with tech, the beauty industry, further expanding tech's scope and offering disruption to the traditional market.