These new Jimmy John’s wraps are being launched by the brand to offer patrons with a way to enjoy some of their favorite salads in a new way. The wraps come in the form of the Chicken Caesar Wrap and the Beefy Ranch Wrap, which are both inspired by some of the most popular salads on the menu. The Chicken Caesar Wrap is made with seasoned chicken, while the Beefy Ranch Wrap boasts roast beef and are both made with salad-inspired ingredients to boot.
The new Jimmy John’s wraps are a limited-time offering that are available now at participating locations nationwide, but will only be available through August 22, 2021 or while supplies last. The Chicken Caesar Wrap is made with a garlic and herb wrap for an extra dose of flavor, while the Beefy Ranch Wrap is made with a soft flour tortilla for a strong focus on the ingredients within.
Fan-Favorite Salad-Inspired Wraps
These Jimmy John’s Wraps Come in Two Options
Trend Themes
1. Salad-inspired Wraps - Creating more menu items that can provide unique twists on the traditional salads we know.
2. Limited-time Only Items - Embracing the scarcity principle by offering menu items that are only available for a certain period of time to generate buzz and urgency.
3. Alternative Food Formats - Experimenting with different food formats like wraps, tacos, and bowls to provide variations on menu items that customers already love.
Industry Implications
1. Fast Food - Fast food restaurants can experiment with alternative food formats to keep their menus fresh and attract customers with new items.
2. Quick Service Restaurants - Quick service restaurants can create limited-time only items to create excitement around new menu additions, while also leveraging the power of scarcity to encourage customers to order from their menu sooner.
3. Casual Dining - Casual dining restaurants can offer salad-inspired wraps, tacos, and other food formats to provide variations on classic dishes while also experimenting with new flavor profiles.