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The Jimmy Choo / Malbon Golf Collection is Laidback Yet Preppy

The Jimmy Choo / Malbon Golf Collection has been created in partnership between the brands as a series of fashions that will look right at home on the green or when opted for as streetwear.

The collection comes as something of a juxtaposition to Jimmy Choo's usually high-end glamor profile and includes preppy yet laidback styles that are expected to catch the eye of sports fans alike. The collection focuses heavily on monogramming throughout and has a variety of accessories suited for elevating one's golf game like golf bags, head covers and more.

The Jimmy Choo / Malbon Golf Collection is available now and is part of a larger shift towards laidback luxury that sees high-end brands seeking out ways to reinvigorate and reinvent their personas.
Trend Themes
1. Laidback Luxury Reinvention - Opportunity for high-end brands to explore new personas with laidback luxury collections like the Jimmy Choo / Malbon Golf line.
2. Monogramming Embrace - Embracing monogramming as a key design element presents a trend-driven appeal in fashion, seen in the Jimmy Choo / Malbon Golf Collection.
3. Sports Fashion Fusion - Intersection of sports and fashion leads to innovative fusions like the golf-inspired streetwear from Jimmy Choo and Malbon.
Industry Implications
1. Fashion Retail - Fashion retail industry can capitalize on the trend of laidback luxury by introducing collections that blend preppy styles with high-end glamor.
2. Personalized Accessories - Personalized accessories industry can leverage the growing popularity of monogramming by offering customized golf accessories and more.
3. Sports & Lifestyle Brands - Sports and lifestyle brands have an opportunity to innovate by merging sports functionality with high fashion, as seen in partnerships like Jimmy Choo / Malbon Golf Collection.

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