This collegiate campaign for Jim Beam compares drinkers to wild animals. These National Geographic-inspired shots of drinkers in their natural habitat with the tag line "The Wild Life" do well to bring home the theme that a life enhanced with Jim Beam is a wild one indeed.
Check out some other innovative alcohol ads and promotions below.
Implications - Infusing an element of humor into a serious issue often garners positive results, especially with a younger demographic. It seems that youth are tired of being lectured by cause campaigns, resulting in more edgy, lighthearted alternatives. Ad agencies that are aware of this movement are sure to have their message much more well received.
Campus Wildlife Campaigns
Jim Beam Ads Compare Collegiate Drinkers to Animals
Trend Themes
1. Humorous Cause Campaigns - There is a trend of incorporating humor into serious cause campaigns to garner positive results, especially with a younger demographic.
2. Wildlife-inspired Ads - Ads and promotions that are inspired by wildlife, such as this collegiate campaign for Jim Beam, are gaining popularity.
3. Edgy and Lighthearted Alternatives - Younger demographics are showing a preference for cause campaigns that offer an edgy and lighthearted alternative to being lectured.
Industry Implications
1. Alcohol - The alcohol industry could use wildlife-inspired ads and humorous cause campaigns to appeal to a younger demographic.
2. Marketing and Advertising - The marketing and advertising industry could benefit from incorporating humor into cause campaigns to make them more well-received.
3. Conservation - The conservation industry could collaborate with companies and brands to create creative and inspiring campaigns that raise awareness for environmental issues.