This jewelry store interior concept by Crosby Studios was executed for the Avgvst brand in Berlin. The project presents an unconventional and innovative departure from traditional retail environments as it embraces an industrial aesthetic that is more reminiscent of kitchen spaces than jewelry businesses. Yet, the interior design concept remains sound and chic.
Crosby Studios' approach involved the repurposing of steep kitchen equipment, camping furniture, and office blinds for the jewelry store interior. The firm's concept drew inspiration from dark kitchens—"fast food outlets that provide food for deliveries and takeaways but don't have a dedicated area for in-house dining." Crosby Studios incorporated vibrant bursts of yellow, the Avgvst's signature color, to generate a visually striking contrast that immediately captures attention. The color choice may also subtly reinforce the brand's association with gold.
Kitchen-Inspired Store Interiors
Crosby Studios Designs This Unconventional Jewelry Store Interior
Trend Themes
1. Industrial-aesthetic Retail - Jewelry stores and other retail spaces are embracing an industrial aesthetic, creating an unconventional and innovative departure from traditional retail environments.
2. Repurposed Materials - Designers are using repurposed kitchen equipment, camping furniture, and office blinds in jewelry store interiors, providing a unique and creative approach to interior design.
3. Vibrant Color Accents - Retail spaces are incorporating vibrant bursts of color, such as yellow, to create visually striking contrasts and capture attention.
Industry Implications
1. Jewelry - The jewelry industry can explore the use of industrial aesthetics and repurposed materials in store interiors to create a unique and memorable shopping experience.
2. Retail - Retailers across various industries can consider incorporating vibrant color accents in their store designs to create visually striking contrasts and attract customers.
3. Interior Design - Interior designers have an opportunity to innovate by incorporating repurposed materials and an industrial aesthetic in their designs, creating unconventional and visually interesting spaces.