Travel and games intertwine in the JetBlue Getaways 'Get Away With It' campaign, an interactive event aimed at creating excitement around JetBlue's travel packages. Comprising a virtual gameshow with real contestants who are to answer travel-themed questions, the campaign brings attention to JetBlue's vacation packages through the use of classic and retro game show elements, such as the slick game show host and his drop dead gorgeous assistant.
The vacation package prizes include 3-night stays at destinations such as Riviera Maya, Bermuda, Las Vegas and more. Each of the 15-minute game shows will be streamed live from a New York-based studio, and each show will be aired five times a day for five days from June 18 to June 22, says PSFK. Furthermore, the JetBlue Getaways 'Get Away With It' campaign will encourage viewers to join in on the fun by checking in during the show to earn points, which adds even more interactivity and game-based elements to the innovative campaign.
Branded Virtual Gameshows
JetBlue Getaways 'Get Away With It' Campaign Engages Consumers
Trend Themes
1. Interactive Virtual Gameshows - A trend of integrating virtual gameshows into marketing campaigns to create engaging and interactive experiences.
2. Travel-themed Branding - A trend of using travel-themed elements in branding to capture consumer attention and evoke a sense of adventure.
3. Gamification of Marketing - A trend of incorporating game-based elements and interactivity into marketing campaigns to increase consumer participation and engagement.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage branded virtual gameshows to promote vacation packages and create buzz around destinations.
2. Entertainment and Media - The entertainment and media industry can explore the use of virtual gameshows as a new format for interactive content and audience engagement.
3. Marketing and Advertising - The marketing and advertising industry can harness the power of gamification to enhance brand campaigns and captivate consumers through interactive experiences.