Jet lag can be a massive hindrance during one's vacation, so Delta and Equinox partnered to offer jet lag workout classes aimed at those tired travelers.
The workouts were designed to negate the negative effects jet lag has on the body and specifically target body stiffness, aches and more. The workouts also hope to provide relief from the mental aspects of traveling by helping the attendee relax and let go of the stresses of travel. In addition to helping the brand align its values with that of relaxation, these workout classes help to promote the airline's Airbus A350, which is packed with comforting amenities that, like the classes, help the traveler relax.
Jet Lag-Targeted Fitness Classes
Delta and Equinox Partnered to Offer Jet Lag Workout Classes
Trend Themes
1. Jet Lag Fitness Classes - Offering fitness classes targeted at jet lag can disrupt the travel industry by meeting the needs of tired travelers, improving their overall travel experience.
2. Mental Health-focused Travel Experience - Creating travel experiences that focus on mental health can disrupt the travel industry by promoting relaxation and improving the overall wellbeing of travelers.
3. Airline-amenity Partnerships - Partnering with airlines to offer amenities and services that align with brand values can disrupt competition and increase customer satisfaction.
Industry Implications
1. Travel - Jet lag fitness classes can provide an edge and differentiate businesses in the highly competitive travel industry.
2. Fitness - Offering fitness classes targeted at jet lag can open up new markets and revenue streams for the fitness industry.
3. Hospitality - Mental health-focused travel experiences and airline-amenity partnerships can disrupt the hospitality industry by improving the quality of services and amenities offered.