Gossip Girl star Jessica Szohr is wearing nothing but body paint in a new SoBe Lifewater campaign. The beautiful brunette was snapped showing off her reptilian "skinsuit" in the sultry jungles and vibrant streets of Costa Rica.
SoBe has turned up the steam from last year's beach shoot, which featured Twilight actress Ashley Greene. Check out the gallery for more photos from the sultry Jessica Szohr and the SoBe Lifewater Skinsuit ad campaign; they will certainly leave you panting.
Implications - Although this year's SoBe Lifewater shoot moved away from the beach and into jungle territory, it lost none of the edgy and unique appeal which attracted Szohr to the campaign in the first place.
Body-Painted Scales
The Jessica Szohr and SoBe Lifewater Skinsuit Ads are Super-Sexy
Trend Themes
1. Body-painted Advertising - The SoBe Lifewater campaign featuring body-painted suits opens up opportunities for companies to explore bold and attention-grabbing advertising strategies.
2. Environmentally-friendly Fashion - The use of body paint as a fashion statement in the SoBe Lifewater campaign highlights the potential for eco-friendly fashion choices that eliminate the need for traditional clothing.
3. Celebrity-endorsed Campaigns - The involvement of celebrities like Jessica Szohr in the SoBe Lifewater Skinsuit ad campaign showcases the trend of utilizing famous personalities to promote products and create buzz.
Industry Implications
1. Beverage - The SoBe Lifewater campaign presents opportunities for the beverage industry to experiment with unconventional and eye-catching marketing campaigns.
2. Fashion - The use of body paint in the SoBe Lifewater campaign opens up possibilities for fashion industry to explore innovative ways of marketing and showcasing their designs.
3. Entertainment - The trend of using celebrity endorsements in ad campaigns, as seen in the SoBe Lifewater campaign, provides opportunities for the entertainment industry to collaborate with brands and reach wider audiences.