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Then There Were Two is Jessica Juliao's Ballet-Themed Fashion Story

'Then There Were Two' is a ballet-themed fashion story by photographer Jessica Juliao. The sisterly image series is captured inside of a naturally lit dance studio and features models Olivia and Megan who channel siblings in the story.

The girls don dancer-themed fashions and pink-infused updos that are both girly and glamorous. Their youthful look is brought to life by the shoot's stylist Chaine Leyendecker who dresses them in a wardrobe of fierce and feminine staples.

Chaine works alongside hair stylist Jaymz Marez and the Beauteme Make-up team for the story that highlights body suit garments, wrap dress staples and maxi skirts that are chic and theatrical in their aesthetic. Moreover, the story features fresh-faced beauty looks that are the true definition of youth.
Trend Themes
1. Ballet-themed Fashion - Disruptive innovation opportunity: Explore innovative ways to incorporate ballet-inspired elements into fashion design, creating unique and captivating garments.
2. Youthful Beauty Looks - Disruptive innovation opportunity: Develop new beauty products and techniques that enhance a fresh and youthful appearance.
3. Sisterly Image Series - Disruptive innovation opportunity: Create storytelling marketing campaigns that focus on the bond between siblings, appealing to consumers' emotions and fostering brand loyalty.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce technology-infused fabrics and materials into fashion manufacturing processes for enhanced performance and sustainability.
2. Beauty - Disruptive innovation opportunity: Utilize artificial intelligence and augmented reality to create personalized beauty experiences, allowing customers to try on makeup virtually.
3. Marketing - Disruptive innovation opportunity: Incorporate virtual reality and interactive elements into marketing campaigns, providing immersive and engaging experiences for consumers.

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